• Contact details (Name, email address, home address, next of kin.)
• Date of Birth.
• Class details (Due date information, attendance records, perinatal preferences).
• Survey and competition details.
• Insurance information.
• Client preferences and queries.
• IP address and device information.

Our Use of Cookies

Our Website uses cookies. We collect information about you, using cookies, when you fill in any of the forms on our website i.e., sending an inquiry, signing up for a class, filling in a survey, giving feedback etc.

When submitting forms on our website we use a third-party software provider for automated data collection and processing purposes, they will not use your data for any purposes and will only hold the data in line with our policy on data retention. For information regarding our use of Cookies please refer to our Cookie Policy.

What We Do with Personal Information

Any of the information we collect from you may be used in one of the following ways:

• To provide and improve our goods and services.
• To manage existing and potential client relationships.
• To handle client queries and communications.
• To provide, operate, and improve our website.
• Internal record-keeping purposes.
• To send promotional emails about new services, exclusive offers, and our newsletters.
• Internal analyses for product development and market research.
• To protect the security and integrity of our website.
• To comply with legislative and administrative requirements.

Legal Basis

We process personal information based on the following legal grounds:

1. Consent

Why and how we collect your personal information	Categories of personal information
To promote our services, events and competitions.	– Name – Contact details (Postal address, phone number, email address) – Preferences and interests – Class details and due date – Survey and competition details
To respond to inquiries through our Contact Us Page.	– Name – Email address – Query details

2. Contractual Obligation

Why and how we collect your personal information	Categories of personal information
To provide and manage our goods and services.	– Name – Email address – Postal address – Perinatal details and preferences – Health insurance details – Next of kin details – IP Address – Payment details

3. Legitimate Interest

Why and how we collect your personal information	Categories of personal information
Website functionality and security.	– IP address – Device information – Client preferences
Internal record keeping.	– Name – Contact Details
Internal analyses for product development and market research.	– Demographic information – Usage data – Customer feedback – Usage data
To manage prospective clients.	– Company name – Contact details – Company Position

4. Legal Obligation

Why and how we collect your personal information	Categories of personal information
To comply with legislative and administrative requirements.	– Name – Contact details – Health insurance details
To ensure that eligible clients can benefit from the relevant additional teaching or financial supports.	– Name – Contact details – Attendance records – Perinatal details and preferences – Health insurance details

Data Sharing

We do not sell, share, or otherwise disclose your Personal Information for reasons other than those described in this Privacy Policy.We may share your personal information with:

• The Baby Academy subsidiaries and affiliates;
• External service providers, vendors, contractors, and business associates;
• Companies involved in a merger, acquisition, or structural change with us;
• Legal and regulatory authorities when necessary to provide services or meet legal obligations.

We ensure that any third party respects the confidentiality and security of your information.

Information may be shared to provide essential services, support internal reporting and security measures, and fulfill legal obligations.

Our website may link to other sites. Once you leave our site, we do not control your Information and are not responsible for its protection. Please review the privacy notice of any external site.

Withdrawal of Consent

Customers can opt out of receiving communications or request removal from our systems at any time. This option is highlighted in our emails about news, products, and services. To opt out, simply send your request to: [email protected].

Data Retention

We will retain your personal information only to provide our services to you and to comply with our contractual and legal obligations. We will retain your personal information:

• As long as we have an ongoing and active relationship with you providing our services.
• As long as we have your consent keeping you informed.
• As long as is needed to comply with our legal and contractual obligations.

Personal information is retained in line with our data retention policy.

Your Data Protection Rights

Under the GDPR, you have the following rights, which we will always work to uphold:

• The right to be informed about how we collect and use your data. You can contact us for more information at [email protected]
• The right to access and receive a copy of the personal data we hold about you.
• The right to rectify inaccurate or incomplete personal data held by us.
• The right to request the deletion of your personal data, also known as the right, to be forgotten.
• The right to restrict the processing of your personal data.
• The right to object to the use of your personal data for specific purposes.
• The right to withdraw consent for the use of your personal data at any time. If you wish to withdraw your consent, please contact us at [email protected]
• The right to data portability, allowing you to request a copy of your data for reuse with another service or business.
• Rights relating to automated decision-making and profiling.

Data Security

We use industry-standard practices to collect, store, and process your Personal Information securely and prevent unauthorized access, loss, or disclosure. All employees must keep the data they handle confidential. The Baby Academy stores your data in the Google Cloud Website system, which complies with HIPAA, GDPR, SOC2, and ISO27001 standards.

International Transfers

Your personal information may be transferred to and processed in countries other than the country in which you are located. These countries may be outside of your jurisdiction and have differing privacy and data protection laws. We will take appropriate measures to ensure that your personal information remains protected in accordance with applicable law. We do so by relying on appropriate transfer mechanisms such as Standard Contractual Clauses, Adequacy Decisions and relevant certification methods

Children under the age of 18

Our website is not intended for use by children under the age of 13, and The Baby Academy does not knowingly collect personal information from children below this age. Children aged 13-18 may access the website only if a parent or legal guardian has agreed to the Terms of Use and this Privacy Policy on their behalf. Individuals under 18 who have reached the age of majority in their jurisdiction, are legally emancipated, or are pregnant or parenting teens may agree to the Terms of Use and this Privacy Policy on their own behalf.

Parents/legal guardians have the right to review or ask us to delete their child’s personal information, as well as to refuse to permit us to further collect or use their child’s personal information. To do any of these, please contact us at [email protected] with your request.

Contacting Us

If you’d like to receive additional information about our privacy practices, have questions, or would like to exercise any of your rights, please do not hesitate to contact us. The registered Data Protection Officer is contactable at: [email protected].

How to Lodge a Complaint

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Information. Should you wish to report a complaint, or if you feel that The Baby Academy has not addressed your concern in a satisfactory manner, you may contact:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Changes to our Privacy Notice

We may update our Privacy Notice from time to time. Whenever possible, we’ll let you know in advance if there are any changes. We won’t make changes that reduce your privacy rights without a legal requirement to do so. By continuing to use our website after we make updates, you agree to the revised policy. We recommend checking this policy regularly to stay informed about any changes.