Press
Company Overview
The Baby Academy was founded in Dublin, Ireland in 2019 and is a provider of prenatal and postnatal courses, workshops and support services, created to provide expectant and existing parents with the most up to date and evidence-based information. These services are delivered to by a team of Midwives, Nurses, Consultants and Health Professionals. The company headquarters is based in Iveagh Court, Harcourt Road, Dublin 2.
Mission
To improve the lives of babies and parents, by empowering mothers and fathers with the most up-to-date and evidence based information.
Team
The Baby Academy is led by Susan Hogan, Tom McGovern and Brian McGovern.
Susan Hogan is a Clinical Midwife Manager with 15 years’ midwifery experience. Susan is the Head of Antenatal Education at one of Ireland’s largest maternity hospitals. Susan is Hypnobirthing Accredited, Positive Birth Workshop Accredited and most importantly Sue is the Mum of two gorgeous little children; Amy aged 9 and Conor aged 6.
Brian and Tom started their first educational company in 2010, The Dublin School of Grinds (now known as The Dublin Academy of Education). This educational organisation grew to become Ireland’s largest private tuition school, with a roll call of over 3,000 students per week. Since launching, The Dublin School of Grinds has become a cornerstone of exam preparation in Ireland and in September 2018 it opened the doors to its full-time school. Both Brian and Tom now act as Managing Director’s of The Baby Academy, driving and executing the growth of the business.
Public Courses
The Baby Academy offers a suite of courses to the public in venues nationwide. We went on a mission to find the most well-loved and passionate instructors in Ireland. Our team of Midwives, Nurses, Consultants and Health Professionals are leading experts in their field. There are few experiences as special and life-changing as the transition into parenthood, and it’s our absolute privilege to support parents on their journey.
Corporate Service
The Baby Academy offers a corporate service to companies looking to decrease absenteeism, increase productivity, increase staff morale and increase their percentage of females returning to work after maternity leave.
Here at The Baby Academy, we understand that there are few experiences as special and life-changing as the transition into parenthood. However, statistically, parenthood brings major challenges.
Up to 75% of mothers experience some level of post natal depression (PND) or anxiety issues. Without help, 30% of Mums with PND are still unwell after one year. Up to 50% of partners also become depressed (Source: HSE).
Within three years of the birth of a child, approximately two-thirds of couples find that the quality of their relationship declines (Source: The Gottman Institute).
In Ireland, just 56% of mothers remain in the workplace after the birth of a third child (In Sweden this is 85%) (Source: Eurostat).
Sleep Deprivation: Productivity losses associated with fatigue are estimated to cost €1,770 per employee annually. Additionally, presenteeism associated with individuals struggling with insomnia is considered to be equivalent to 8 days of lost work performance per year. (Source: Optisom).
Other common issues The Baby Academy are informed of include clashes in parenting styles, less sex, less down-time and increased financial strain. This all impacts mental health and increases stress.
The combination of increased stress, sleep deprivation and a decreased probability of returning to work result in lower morale, decreased productivity and increased abseentism.
Workplace related stress is the highest contributing factor to absenteeism (Source: CIPD HR Practices in Ireland Survey 2019).
One of the top three factors contributing to stress related absence are non-work factors; mainly relationships/families (Source: CIPD HR Practices in Ireland Survey 2019).
Furthermore, Parents not returning to work results in organisations losing talent, as well as un-optimised return on investment in their personnel. Furthermore, there is the additional cost of hiring and training replacement staff.
The Baby Academy is a member of IBEC and CIPD.
Aiding Ireland’s Health System
The Baby Academy appreciates the incredible people in Ireland’s public health system. At times there can be a strain on nurses, doctors, midwives, consultants and other health professionals and we wish for our services to take pressure off the health system and off Irish tax payers.
Knowledge can prevent hospital admissions and waiting lists and at The baby Academy we have a goal of empowering families with the knowledge by providing the most up-to-date and evidence-based information.
We feel a profound civic responsibility to ensure our health system is the best that it can be. We don’t wish for a good healthcare system, but rather a great healthcare system, one that will give people the best of care that they deserve.
Nurture Health Partnership
Whilst we hope pregnancy, birth and parenthood are a positive experience, we understand that pregnancy and life after a new born can be difficult for some. The Baby Academy has partnered with Nurture Health, a nationwide counselling service, delivering immediate, timely and affordable counselling supports surrounding conception, pregnancy, childbirth and other related difficulties.
Collectively, we understand that pregnancy and life after a new born can be difficult for some and this partnership hopes to break the silence around this by helping women and their partners. The areas of wellbeing supported are: (i) Depression in Pregnancy (ii) Postnatal Depression (iii) Premature Babies (iv) Traumatic Birth (v) IVF (vi) Miscarriage (vii) Loss of a Baby (viii) Plus other related life choices such as non judgmental support around a termination
For more information and support, please visit www.nurturehealth.ie
Media Assets
Please find jpg and png versions of The Baby Academy logo below:
Contact Details
Address: The Baby Academy, Iveagh Court, Harcourt Road, Dublin 2, Ireland.
Email: reception@babyacademy.ie
Phone: +353 1 278 4636
Facebook: www.facebook.com/thebabyacademyireland
Instagram: www.instagram.com/thebabyacademyirl
Twitter: www.twitter.com/babyacademyire
